Great Art February 27, 2009Posted by Fritz in Yachts and other things that float.
Tags: branding, Don't mess with texas, pride, slogans, Texas
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I was zipping around the web today and saw this. Even though I have seen it hundreds of times before, it evokes such a powerful reaction every time.
I think it is arguably one of the best branding slogans evah! It’s longevity, universality, and simplicity make it a great icon for the State. Coupled with the Texas state flag, which is my favorite of all state flags, it creates such a powerful message.
The phrase Don’t Mess with Texas is a trademark of the Texas Dept. of Transportation, and is part of a statewide advertising campaign, started in 1986, to reduce littering on Texas roadways. The slogan was created by the Austin-based advertising agency GSD&M, which handled the campaign until 1998. Since this date, the campaign has been managed by Austin based EnviroMedia Social Marketing. It has since garnered national attention.
The phrase was prominently shown on road signs on major highways, as well as in television, radio and print advertisements. The campaign is credited with reducing litter on Texas highways 72% between 1986 and 1990.
More than its immediate success at reducing litter, however, the slogan became a Texas cultural phenomenon and the slogan has been appropriated by the citizens of Texas for general use. Though it appears on countless items of tourist paraphernalia, the phrase is actually a federally registered trademark; the department has tried at times to enforce its trademark rights, with limited success. The slogan is a frequently cited example of Texan cultural elitism.
Twenty years after its introduction, the success and popularity of “Don’t Mess with Texas” has earned it a spot among the best advertising slogans ever.
Truly iconic advertising/branding slogans are rare. They have to meet so many different challenges and deliver on every level. From being simply good art to unmistakeably identifying the product or service in the minds of the consumer across all mediums. It must also stand the test of time and yet be malleable enough to absorb the cultural changes that naturally work against it.
Don’t Mess with Texas stands pretty darn tall.
A side note:
I also like the slogan because it is perceived as elitist. I’ve lived in Texas and there is a magical thing that happens when you’re there, even for a short time. You start to feel just a little superior to the rest of the country. It’s an honest emotion that is earned through living among others who share traditional values that lift up rather than bring down. The sense of individual responsibility is so much more prevalent. When success comes, the victory is that much sweeter because the Texan knows he earned it.
Letting go of Fear – a five step program February 21, 2009Posted by Fritz in Humor.
Tags: emotions, fear, headache, Holiday Inn Express, libido, the brain
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What’s the worst thing that could possibly happen? snake bite? failure? being publicly humiliated? IRS audit? dieing?
Name a fear and someone is paralyzed by it. Fear is an emotion. It can be healthy, especially in certain situations but it can also be unhealthy in many more situations. Now, I’m not a psychologist but I could be if they’d let me be on TV or stay at a Holiday Inn Express. So I will dispense with my doctoral thesis on fear.
The older we get the more learned fear responses we develop. Environmental experiences establish a long list of fears. I would go so far as to say the smarter you are the more fears you have…up to a point. It’s not until you get real smart that you realize most fears are completely overblown.
The trick is to manage the fear at every stage of your life so it doesn’t dominate your existence. Of course that bit of advice could cost you $225/ hour. (we accept Visa, Mastercard and American Express) but because I’m feeling like I need to give back…it’s my gift to you.
So how do you laugh in the face of a paralyzing fear, a fear that consumes your very essence, that blinds you to seeking your goals and retards your ability to grow? Well, (remember it’s $225/ hour) everyone’s situation is different, but the method for vanquishing those fears is the same.
#1. First, ask yourself, “will I still be alive if I __________?” If the answer is ‘yes’, go on to #2. If the answer is ‘no’, swipe that credit card one last time please.
#2. Ask, “If I _________________ , what’s the worst thing that could possibly happen”?
#3. If the worst thing that could possibly happen doesn’t involve the loss of; limbs, sight, libido, cognitive thought, the gag reflex or love of disco…you’re almost cured.
#4. If you dream a hellish nightmare about __________________ each night, do what deranged artists have done for centuries…don’t sleep.
#5. Finally, If you find #4 to be too difficult to follow make that choice between sight or libido and start living your life again!
Fear is all in your head people…remember, no brain…no headache.
A Peaceful Place February 1, 2009Posted by Fritz in Travel.
Tags: France, gardens, Giverny, Monet, peaceful
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Even on a cold, overcast day this was one of the most beautiful and peaceful places I have ever been to— Claude Monet’s garden at Giverny.
I’m feeling peaceful today.
The Adventure Realized II February 1, 2009Posted by Fritz in Health.
Tags: gall stones, juicing, liver flush, regularity
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The Adventure Realized continued….
All the information I read on the flush says the first evacuation will be the biggest with the most gall stones present. That was going to be the case with me.
The contents of the toilet bowl yielded almost exactly what the experts said it would. I counted about 35 pea sized gall stones floating in the water. There was quite a bit of other rude looking matter as well but nothing I wouldn’t expect to come out of the depths of my bowels. The largest of the stones was larger than the average pea. The smallest— the size of cupcake sprinkles. They all shared a common characteristic, they were green and they were floating.
What I’m about to describe might be a tad gross for some but I just had to know. I plucked one of the larger stones out of the bowl for a closer examination. It was certainly solid but had the consistency of soft wax. Very easy to squish yet stayed congealed. The ‘pea’ was uniform in color throughout and contained nothing that I could see.
My examination through, I washed my hands thoroughly with disinfecant soap and flushed my first round goodbye.
During the next two hours I had three more evacuations, each one yielding less and less stones. The flush directions call for the last ingestion of Epsom salt two hours after the first evacuation. I did it. Not five minutes later another colonic spasm produced evacuation #5. This was mostly light yellow water and just six very small stones. My sixth and last evacuation came 40 minutes later and yielded just 3 tiny stones.
In all, I estimate I passed nearly 80 gall stones. Very typical according to the info I had read.
As the day wore on I began to feel more and more energy. I juiced my usual 32 ounces of veggies around 11am. I had a semi-normal bowel movement after that (it was mostly liquid) and didn’t eat anything solid until 6pm that night.
The next morning I had a normal bowel movement with no sign of gall stones present. I felt very good, clear headed and full of energy. My emotions had settled down remarkably too.
All bodily functions back to normal! When I awoke the morning after the flush I had no discomfort whatsoever in my abdomen/gall bladder. As the day wore on the pain slowly returned—much to my surprise. It wasn’t as pronounced but it was still there nonetheless. I will be making a follow up visit to my doctor for his consultation. Most of the information that I have read suggest a second flush within 2 weeks. Some say 10 or more are needed to completely rid the body of all stones. (The thought of nine more of these is not appetizing!) I will keep you posted.